<aside> 💀 CREATIVE OUTPUT | NOTES TO SELF ▫️ Start with 2 Crappy pages. Treat the first attempt as a draft. A word vomit. ▫️ Once you build momentum, don’t let it flee. Ride the wave. ▫️ 90% of stuff we produce will be shit. But shit is necessary as fertiliser to make things grow. ▫️ Eliminate the desire of the piece to be world class. Yes, do go the extra mile! But don't let the fight to reach the unreachable 100% slow you down. Remember the 80-20 principle and that your ambition will rarely match your actual outcome. There will always be room for improvement. Especially if you have a growth mindset. It is all about expectations. Find the balance between quantity(shipping) and quality(continue working on it). Why try to reach a destination when you know there is none. ▫️ There will always be something cooler than yours out there. Something newer. Something more relevant. Even something -seemingly- exactly like yours. It doesn't matter. If it feels true to yourself and it is your 80%, ship it. ▫️ Be conscious to stop at good enough and do not seek perfection. Not even perfection; if you have high standards and ▫️ aspirations; it will never be complete. Give up on your obsession to be complete. To cover something from all sides and espand in all directions. Impossible. That will paralyse you. Find the ‘good enough’. Set boundaries. Eliminate the desire of wanting to include it all'. For the piece to be complete. It never will. Just like the universe expands faster than the speed of light, the same happens with interesting information. You will always live in a perpetual state of inadequacy. And that is exactly how it is supposed to be. ▫️ Be careful not to overwork it. Good enough. Sometimes more work makes it worse.No petting your work. ▫️ Resist the urge of adding more relevant material even if they can hook perfectly in your existing ideas. Edit edit edit ▫️ You will always be slightly disappointed. It is this healthy tension that keeps us growing. ▫️ You get more benefits (learning, fulfilment, visibility) by shipping a lot of things at your 80% than a few at ~100% ▫️ Set limitations and boundaries. Don't try to boil the ocean. You cannot. ▫️ The truth is not simple, it is nuanced. it is susinct. Don't offer the truth, offer a perspective to the truth. ▫️ Continuous publishing. Think of work produced as adding to the canvas of your lifetime work, you can add on top of it later and combine smaller pieces to a bigger better one. ▫️ The more interesting projects you have open, the harder it is to finish any of them. Eliminate choice. Focus. ▫️ Eliminate friction to start the creative activity. ▫️ End the day thinking of a problem you are trying to solve and wake up and work on it first thing. End strong. ▫️ Your brain works best at the beginning of the day. Use that power. Do not open email slack or anything. Just wake up slowly, maybe read a bit and jump right into it ▫️ The art is editing. Removing the fat relentlessly so that what is left is only the essence portrayed loud and clear. You can add ideas in another work. And together they can be a collection of pieces that together cover the subject and have all the elements you want to remix ▫️ Repetition of ideas between articles is not the devil. Repeat and then link to other articles in which you covered that. ▫️ Good taste and curiosity are bastards ▫️ Tragedy. Vulnerability, dont take yourself too serious, show your downfalls and dailiures. ▫️ Begin before you're ready, and practice in public ▫️ Ask the right questions, see things with new eyes, surprise people just enough ▫️ Elegance is the end result of hard work, not the starting point. S ▫️ I don't think and write. I write to think ▫️ Write with authenticity but w generosity (serving in mind) ▫️ Ask authorities for comments for your blogs

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https://www.youtube.com/watch?v=1LAhHDEtTD0

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https://twitter.com/productnerd/status/1250112295461507073?s=20

https://twitter.com/TrinityTakei/status/1274077841576034305?s=20

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https://www.youtube.com/watch?v=1MNS21b6O_s

https://twitter.com/garrytan/status/1357163126504869888?s=20

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ABC123

ATTNETION

B - BIG Change — Something special and significant has to change otherwis eyou wont blink

C - “Why should I CARE?”

1 - Solution — “Share benefits, not features.”

2 - “Why YOU?”

Answer this Q in 3 ways:

3 - Urgency — Why should customers take action NOW?

3 ways to generate urgency:

https://twitter.com/BenjaminPutano/status/1541810468636962816?s=20&t=sJaZi6414ngZvxdmLQDmtw

<aside> 🔥 Paul Graham's Rule Write a bad version 1 as fast as you can; rewrite it over and over. cut out everything unnecessary. write in a conversational tone. develop a nose for bad writing, so you can see and fix it in yours. imitate writers you like. if you can’t get started, tell someone what you plan to write about, then write down what you said. expect 80% of the ideas in an essay to happen after you start writing it, and 50% of those you start with to be wrong. be confident enough to cut. have friends you trust read your stuff and tell you which bits are confusing or drag. don’t (always) make detailed outlines. mull ideas over for a few days before writing. carry a small notebook or scrap paper with you. start writing when you think of the first sentence; if a deadline forces you to start before that, just say the most important sentence first. write about stuff you like. don’t try to sound impressive. don’t hesitate to change the topic on the fly. use footnotes to contain digressions. use anaphora to knit sentences together. read your essays out loud to see (a) where you stumble over awkward phrases and (b) which bits are boring (the paragraphs you dread reading). try to tell the reader something new and useful. work in fairly big quanta of time. when you restart, begin by rereading what you have so far. when you finish, leave yourself something easy to start with. accumulate notes for topics you plan to cover at the bottom of the file; don’t feel obliged to cover any of them. write for a reader who won’t read the essay as carefully as you do, just as pop songs are designed to sound ok on crappy car radios. if you say anything mistaken, fix it immediately. ask friends which sentence you’ll regret most. go back and tone down harsh remarks. publish stuff online, because an audience makes you write more, and thus generate more ideas. print out drafts instead of just looking at them on the screen. use simple, germanic words. learn to distinguish surprises from digressions. learn to recognize the approach of an ending, and when one appears, grab it. Balance authenitcity vs consistency

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  1. SHOW me WHAT made YOU care
  2. Shoe then tell (concrete then abstract) - PICTURES, EXAMPLES, ANALOGY
  3. therefore, but NOT and then aka conflict and change or problem and solution (story circle)
  4. remove fluff
  5. get feedback early and iterate

Continuous Publishing

An Artist

Answer Socrates: Home

https://twitter.com/ryandawidjan/status/601601021471825920?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^601601021471825920&ref_url=https%3A%2F%2Fwww.jamesyu.org%2Fcontinuous-publishing%2F

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“One of the great challenges of this world is knowing enough about a subject to think you’re right, but not enough about the subject to know you’re wrong,” — Neil deGrasse Tyson

PROCESS OF WRITING A PIECE

https://twitter.com/EllenRhymes/status/1352343799276724227?s=20

Ethos appeals to the credibility of the presenter established through personal stories.

Pathos appeals to audience emotions, which can be touched with poetic language and storytelling

Logos appeals to a logical foundation supported by proof using facts and figures.